Either way, it starts with a conversation about your business.
Antony started his first business in 1999. It began as a technology recruitment agency and slowly became something else — a growth consultancy, built on the reality of what actually happens inside companies trying to scale. He ran it for nearly 20 years, making most of the mistakes that are worth making. And in 2018, he sold it.
That experience is the foundation of everything Atomex does. Not a framework he was trained in. Not a certification he earned. A business he built from nothing, scaled through two decades of change, and eventually let go.
Antony now coaches because he knows what the pressure feels like from the inside — the decisions that don’t resolve, the team that needs leading in three different directions at once, the gap between your vision and what actually happens on a Tuesday. He’s lived that first hand. He also knows what it feels like when it starts to work!
For founders who want a thinking partner — someone to challenge their strategy, hold a mirror up, and keep them accountable.
Six one-hour sessions, one-to-one. No preset agenda. Renewable after the initial six.
Right for you if you have a sense of where you’re going but need someone alongside you who has been there.
For founders ready to bring their leadership team into the room. A defined 13-week sprint with a named output: a One-Page Strategic Plan your team can execute against.
Combines strategic planning, 1:1 accountability coaching, Quarterly Planning Days, and Sprint Sessions.
Average results:
I have worked with Antony for a number of years and cannot recommend him highly enough. Antony is a fantastic coach, able to steer even the most lively teams of people through tried and tested strategic planning methodologies.
My suggestion would be reach out if you want someone to help you grow and scale a business and in Antony’s words “trust the process”
It’s not an exaggeration to say that the coaching I’ve received from Antony, and the work CIWM has done with Scale, has fundamentally changed my leadership and management approach.
I’ve been lucky enough to work with Antony both as part of the work the whole CIWM leadership team has done with Scale coach and one to one as Antony has been my coach.
Antony has coached me through specific challenges and also in my general approach to leadership and management. His calm, consistent style, ability to provide a relevant thought provoking story for any challenge and skill in asking exactly the right questions to unlock a solution to any issue has made Antony an invaluable support to me over the last two years.
He’s also a genuinely lovely person who’s a pleasure to work with.
I have been working with Antony’s coaching practice for three years now. What you get from Antony is someone who has been there and done that – real world experience of building and selling a company to back up his coaching theories. Having worked with coaches previously who don’t have this experience, this is priceless.
Antony’s commitment and dedication to the success of both my business and me personally has been a tremendous support as I have worked through the many, many challenges of the past three years.
I have also noticed significant improvement in the performance of my senior leadership team as a result of coaching with Antony. The coaching calls complement the strategic quarterly planning days really well.
Highly recommend!
The first conversation is 30 minutes. It is free. No pitch, no pressure.
We will talk about where your business is right now, what is getting in the way of the next stage, and what kind of support — if any — might actually help. Some people arrive knowing they want the full 13-week programme. Others want to start with executive coaching and see where it goes. Some just want to think out loud with someone who has been there.
Whatever brings you here, you will walk away with at least one clear thing to think about — regardless of what you decide.
30 minutes. Free. We talk about where you are, what you’re working through, and whether executive coaching — or something else — is the right fit right now. If it isn’t, we’ll say so.
