Atomex is a UK founder-led coaching practice. Every coach here has run a business, made the decisions that don’t have clean answers, and come out the other side. That is the foundation we coach from.
I started my first business in 1999. A technology recruitment agency that became something else — a growth consultancy built on what actually happens inside companies trying to scale, not what the theory says should happen. I ran it for 19 years. I made most of the mistakes worth making. And in 2018, I sold it.
That is the foundation. Not a certification. Not a licensed framework. A business built from nothing, scaled through two decades of real decisions, and eventually let go.
I coach because I know what the pressure feels like from the inside — the decisions that keep landing on your desk, the team pulling in three different directions, the gap between your vision and what is actually happening on a Tuesday. I have lived all of it, including the part where it starts to work.
What that experience taught me: comfortable questions don’t move anything. So I ask the ones founders have been avoiding. I share what I’ve been through rather than what I think you should do, because the people I work with don’t need another expert — they need someone who has been where they are trying to go. I invest in real relationships, not transactional ones. And I trust the process, because it is consistency over time that turns intent into outcome.
Those are not coaching principles I arrived at through training. They are things I learned the hard way, running a business for nearly two decades.
Founders and leadership teams running UK businesses with £1M–£30M turnover, who are ambitious, often stuck, and ready to do something about it.
Specifically: people who are tired of the gap between strategy and Monday morning. Who have a team but are still making too many decisions alone. Who want a coach who has genuinely been in the room they’re sitting in — not one who has read about it.
Atomex works with founders who are ready to be challenged, not reassured. If you want someone to confirm that everything is fine, we are probably not the right fit. If you want someone to help you see what is actually getting in the way and work through it — let’s talk.
Every coach at Atomex has run their own business, navigated the start-up to scale-up journey, and come out the other side. The framework is the same. The experience behind it is real.
PLACEHOLDER — 2–3 sentence bio. Must include: what business they built or ran, how long, and what they now bring to Atomex coaching. Written in third person. Max 60 words.
PLACEHOLDER — 2–3 sentence bio. Must include: what business they built or ran, how long, and what they now bring to Atomex coaching. Written in third person. Max 60 words.
Huw didn’t learn about business in a lecture theatre. He’s spent over two decades in the trenches of the education & tech recruitment sector, qualified as a teacher in 1998, and began his leadership journey in 2002. He has spent the last 20 years scaling global teams and leading recruitment divisions through periods of rapid, complex growth.
It’s hard to convey how much the team has helped our business in this small snip-it.
I questioned the Atomex process, but from day one I was converted to a believer.
Being a part of Atomex has given myself and the team renewed direction and focus, we are all aligned in our vision and direction.
The 1-2-1’s are a breath of fresh air and I can’t recommend the Atomex team highly enough.
What sets this team apart is their ability to create space where genuine reflection and meaningful progress can occur.
They strike the perfect balance between supporting encouragement and constructive challenge, helping me identify patterns and opportunities I might have otherwise missed.
Atomex’s coaching approach is both structured and adaptable.
They come prepared to each session with thoughtful insights, but remain flexible enough to follow important threads as they emerge in our conversations.
Their questions are insightful and often lead to breakthrough moments of clarity.
We have been working with the Atomex team for some time now and the value they are adding to us a team just grows and grows with each interaction.
Team engagement and motivations are at an all time high as a result.
We all love the 1 to 1s and the quarterly planning sessions all together, thanks team!
30 minutes. Free. We talk about where you are, what you’re working through, and whether executive coaching — or something else — is the right fit right now. If it isn’t, we’ll say so.
